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Vive la Côte

Aesthetics 22


The Basque Country, and Biarritz in particular, has always been a very special place and a source of inspiration for the founders of Oy. Here they learned what is meant by French savoir-vivre: hanging out on the beach all day, enjoying a small coffee and a croissant in the morning sun after an early surf session, walking along the seafront in the hot midday sun and strolling past the shop windows of small shops. Those days when you wear nothing but your favorite bikini. Those days that end in the beautiful moment when you enjoy the sunset with a glass of wine with friends. The 2022 Aesthetics collection evokes exactly this feeling of endless summer vacation in the South of France.

The bikinis and swimsuits are made from a sustainable fabric made from ECONYL®, regenerated nylon. The fabric has a firm, distinctive rib structure and is very soft to wear. It is light, very stretchy and completely opaque. This exceptional and very high-quality fabric gives your new beach outfit for the summer a special touch.

This is also the case with the newly designed swimsuit “Zephyr” — already an elegant classic. Our expressive shades of blue, white and yellow capture the natural and powerful character of the Atlantic, white sand and sun.

Let the new Aesthetics collection become your faithful companion for the summer and surrender to the never-ending French holiday feeling.

Photos by @ibaiobo with @marionmada and @awacis