The reason for the foundation for Oy was, as so often, a frustrating experience, frustration that no surf bikini on the market actually met our needs and demands: either it slipped, was uncomfortable, made of cheap material or just looked terrible. So we got tired of compromising and decided to take things into our own hands and founded Oy in 2012 in Switzerland and Bali.
Since then, we have been developing and producing surf and activewear that meets exactly this high demand for functionality without compromising on design. All over the world we supply various stores and loyal customers with our popular, high-quality and durable bikinis, leggings and yogawear. Our surf bikinis, the Signatures, are designed so that even after years the same product with the proven support can be found with us.
Since 2020 Oy is managed by the siblings Zelia and Dario Zadra, based in Zurich and Berlin. Both are enthusiastic surfers since their earliest youth, know the surf scene and culture and know what makes surfers’ hearts beat faster. Besides Zelia and Dario, there are many faces and a great team behind Oy, forming a like-minded community.
By the end of 2020, we were longing for change, we found ourselves anew and became aware of what Oy really stands for. Nothing has changed in our mission: Functionality without compromising on design. Oy is the sustainable surf bikini that stays on – only better! By 2021 we present ourselves with a new logo and optimized products.